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10 WTF Ad Campaigns

WTF ads

Welcome to WTF ad school, your 5-minute guide to creating and marketing a successful product. Let’s begin. 

First, figure out what need you are trying to fill. What product or service is sorely missing from the lives of American consumers?

WTF Ads

 

Finding a new way to use existing products is a great way to introduce a fresh product to the market.

WTF ads

Before committing to production, ask yourself: Do people want this?

WTF ads

One useful product strategy is to make a product that stands the test of time. Ask yourself — Can my customer outgrow us? Lifelong loyalty is a major asset.

WTF ads

Once you know who your target audience is, make sure that your advertising language respects their cultural values.

WTF Ads

Be clear and simple in your advertising – What are you offering?

WTF ads

Keep it current with pop culture references that resonate with your audience, and never be afraid to use eye candy: Sex sells, after all.

WTF ads

Don’t be afraid to prey on your consumer’s human fears. Some popular ones are: rejection, fitting in, bad breath, dying alone, and throwing your own excrement.

WTF ads

Put a face to your brand to help your customers feel confident. Buyers want to know that there’s a human behind the operation who will stand behind the product or service.

WTF ads

Lastly, once you have a solid customer base, work on expanding your audience by introducing your product to those who might not know that they need it.

WTF ads

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