Contact Us

Budweiser Black Crown — Not Your Trashy Uncle’s Beer

Since the Belgians took over Anheuser-Busch four years ago, the brewer has been searching for new ways to cut costs while their mad scientists relentlessly work to develop new product lines — including Bud Light Platinum and Bud Light Lime — in an attempt to attract the more discriminating beer connoisseur.

The latest example of this strategy is a beer called Black Crown, which appears to be more of a stepping stone into the craft beer world than any of the brewer’s past offerings. Black Crown is a new twist on the All-American Budweiser brand, with higher alcohol content and a much stronger hops taste. AB InBev says they hope the new beer will grab the attention of a more sophisticated crowd. This is painfully obvious from the lack of wife-beater tanks and beer guts and in their latest commercial.

Representatives of AB InBev say that redefining and repositioning the brand is the key to its success and longevity in the marketplace. Budweiser sales in the United States, dropped into a 6% deficit in the summer of 2012, with newer beers like Bud Light Platinum and Bud Light Lime making up about a percentage point of the brewer’s 21.5% market share. This was enough to convince them that new products are extremely lucrative for the brewer, so expect to see more product extensions in the near future.

AB InBev says that in addition to creating new products, the secret to gaining more market share also lies in their ability to reestablish their classic products. Later this year, the company plans to introduce an innovative Budweiser label, complete with a fresh, new marketing campaign. The company hopes this new branding will help renew the beer drinker’s faith in a classic American favorite.

Next: Who's the Hot Girl in the Bud Light Commercial?

 

More From 1280 KSLI

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://1280ksli.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Classic Country 1280 KSLI quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Classic Country 1280 KSLI quickly by logging in with your Facebook account. It's just as secure, and no password to remember!