Contact Us
Make My Homepage

Maker’s Mark Stops Watering Down Their Bourbon, Vacation Day Requests Skyrocket

Maker's Mark

In an attempt to not be tortured and burned at the stake by their customer base, executives at Maker’s Mark have announced that the distillery no longer plans to cut their world famous bourbon with water.

Over the weekend, Maker’s Mark chief operating officer Rob Samuels said that the company does not intend to follow through with their initial scheme of reducing the alcohol content in each bottle from the historic level of 45 percent to 42 percent in order to keep up with overwhelming demands in production and distribution.

In a statement released on Sunday, the company wrote to its customers: “You spoke. We listened. And we’re sincerely sorry we let you down.”

Even though the bourbon producer spent nearly three months experimenting with ways to cut the alcohol content without changing the flavor, Maker’s Mark President Bill Samuels says that the company failed to realize just how loyal their customers were to the brand’s recipe, which has not been changed in over 50 years.

“Our focus was on the supply problem. That led to us focusing on a solution,” he said. “We got it totally wrong.”

Executive at Maker’s Mark say that the lynch mob came at them in full force immediately following the announcement to change the composition of their bourbon. Both Bill and Rob Samuels agree that in their determination to fix their supply shortage issues, they lost sight of what was really important – a quality product and customer satisfaction.

It’s really rare and impressive when a company admits they are wrong publicly, and rights their wrong at the expense of profit. Thanks, Maker’s Mark — you’ve just made us your newest life-long customers.

Speaking of which, anyone wanna go get a drink? It’s 5:00 somewhere? Just us? We’ll be at the bar.

Next: Good News -- Alcoholic Ice Cream is a Thing Now

Best of 1280 KSLI

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KSLI Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KSLI Country Club contests, events, coupons, presales, and much more delivered to you for FREE.