Contact Us
Make My Homepage

Nivea Pulls Controversial ‘White Is Purity’ Ad After Backlash

A week prior to Pepsi getting dragged on Twitter for their horrible ad featuring Kendall Jenner, Nivea was slammed for their racist ad that was joyously shared by right-wing groups on social media.

Earlier this week, the German skincare company posted an ad (see above) on Nivea’s Middle East Facebook page of a woman with her back turned wearing a white robe with the tag line: “White Is Purity.” In the photo’s caption it reads: “Keep it clean, keep it bright. Don’t let anything ruin it.”

Of course, the ad was joyously celebrated and passed around among the alt-right groups and open white supremacist on social media. It’s hard to believe that no one at Nivea’s headquarters didn’t think this ad would be perceived as racist.

After folks on Twitter and Facebook slammed Nivea for posting the offensive ad on their Middle East Facebook page, the company immediately took it down and issued an apology.

“That image was inappropriate and not reflective of our values as a company. We deeply apologize for that and have removed the post,” the company said in a statement (via The Washington Post). “Diversity and inclusivity are crucial values of NIVEA. We take pride in creating products that promote beauty in all forms. Discrimination of any kind is simply not acceptable to us as a company, as employees, or as individuals.”

Things that make you go “hmmm”?

Next: Kanye West to KRS-One: The 10 Most WTF? Quotes

Best of 1280 KSLI

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://1280ksli.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KSLI Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KSLI Country Club contests, events, coupons, presales, and much more delivered to you for FREE.