Sarah Darling Lends Her Face to MoonPie
The Twinkie might be dead, but delicious MoonPies are alive and well, thanks to Sarah Darling‘s help. The ‘Home to Me’ hitmaker is lending her smiling face to the MoonPie makers to promote her latest single and the delicious snack cake.
Darling’s mug will be printed on thousands of 12-count Single Decker MoonPie boxes. The promotional partnership will feature the singer’s hit song ‘Home to Me’ and advertise a year-long sweepstakes. The contest includes a trip to Nashville, with a stay at the glamorous Gaylord Opryland Resorts, VIP tickets to see Darling perform on the Grand Ole Opry stage, a meet and greet with the country songbird and some autographed merchandise.
“MoonPie and country music go pretty much hand in hand,” said Tory Johnston, a rep from the snack company. “We believe Sarah is one of country music’s next big stars and we’re excited to feature her on-pack and give our consumers a chance to win a dream trip to Nashville to watch her perform at the Grand Ole Opry. You could say we’re expecting the moon and the stars to align on this one!”
Cheesy quotes aside, this is a pretty good deal. You get a box of snack cakes and a chance to win a trip to Music City? Sounds like a win-win situation.
“MoonPie has always been a tradition in my family!” Darling shared in a statement. “I love the story my mom tells me about when she was a little girl. She said, ‘One of my favorite memories was visiting my grandma’s house and walking down the street to the general store to get banana MoonPies. Grandma would let me put it on her bill!’ “These are memories I hold dear in my heart. It’s like a little piece of home to me every time I take a bite of a MoonPie.”
Pick up a box of MoonPies at your local grocery store chain, and see if you win a chance to meet Darling in person!